Jonathan Korman’dan bir tweet dizisi… Başlangıcını en alta ekliyorum. Bir başlığı yok ama “Customers vs Users” denebilir belki:
Conflation of users and customers is one of the most destructive and pervasive errors in business.
DON’T DO IT.A customer is a person purchasing a product or service.
A user is a person using it.
Very different.Yes, the user of a product or service MAY also be the customer. But these are very different modes.
The things that motivate a purchase and the things that satisfy when using something are VERY different.User motivations may directly conflict with customer motivations.
Even when it IS the same person!
And the user is a different person from the customer much more often than most folks realize.Countless problems in products and services come from pursuing the customer instead of serving the user.
Jonathan Korman